> For the complete documentation index, see [llms.txt](https://help.paintscout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.paintscout.com/support/dashboard-and-reports/reports/lead-conversions-report.md).

# Lead Conversions Report

The Lead Conversions Report in PaintScout shows which lead sources bring your most valuable leads by tracking win rates and revenue by source.

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**Important:** this feature requires the paid **Operations add-on.**
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Use this report to:

* Identify which lead sources produce the most and largest wins
* Compare acquisition source data to see where leads found you
* Make data-driven decisions about marketing spend allocation

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If you're using our [Lead Forms](/support/operations/lead-forms/lead-forms-overview.md) feature, PaintScout tracks both lead source and acquisition source data to help you better understand where your business is coming from. [Learn more](/support/operations/lead-forms/lead-source-vs-acquisition-source.md)
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## What does the Lead Conversions Report show?

* **Total Number of Deals:** Shows the number of opportunities created from each lead source and acquisition source.
* **Win Rate:** View the percentage of deals that are won (i.e. your win rate by both lead and acquisition source).
* **Total Sold:** Track the dollar amounts sold from won deals, broken down by lead and acquisition source.

<figure><img src="/files/urLqHSDryeVEe3KWEBM5" alt=""><figcaption></figcaption></figure>

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**Have feedback on this report?** We'd love to hear your thoughts! [Click here](https://form.asana.com/?k=e-HTmvq2b_NFPbJCzN3JXA\&d=1200228571330231) to share your feedback and help us improve.
{% endhint %}

## Related articles

* [Lead Source vs. Acquisition Source](/support/operations/lead-forms/lead-source-vs-acquisition-source.md)
* [Lead Source Tracking](/support/operations/lead-forms/lead-source-tracking.md)


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