> For the complete documentation index, see [llms.txt](https://help.paintscout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.paintscout.com/support/operations/lead-forms/lead-source-tracking.md).

# Lead Source Tracking

{% hint style="danger" %}
**Important:** this feature requires the paid **Operations add-on.**
{% endhint %}

A lead source in PaintScout tracks how a potential customer first found or heard about your business. You can assign lead sources to deals, estimates, contacts, and companies to measure which marketing channels drive results.

***

## What Is a Lead Source?

A **lead source** is how a potential customer first found or heard about your business. Tracking lead sources helps you understand where your leads are coming from and which marketing channels are driving results.

You can assign a lead source to:

* Deals
* Contacts
* Companies

This gives you flexibility to track it at the level that makes the most sense for your workflow.

<figure><img src="/files/7nuRLwbdYJMCuTnXPkxp" alt=""><figcaption></figcaption></figure>

***

## How Do I Customize Lead Sources?

1. Click the **person icon** in the top right and choose **Account Settings**
2. Go to the **Lead Sources** section
3. Here you can edit, remove, and add new lead sources

<figure><img src="/files/K29X1rFQabuRR2RncEQu" alt=""><figcaption></figcaption></figure>

&#x20;&#x20;

## Related articles

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Lead Source vs. Acquisition Source</strong></td><td>Understand the difference between lead source and acquisition source to better track where your painting leads come from.</td><td><a href="/pages/2Kd9LRRXA8G9rywYGGEd">/pages/2Kd9LRRXA8G9rywYGGEd</a></td></tr><tr><td><strong>Lead Conversions Report</strong></td><td>Track which lead sources bring the most valuable leads with win rates and revenue data by source.</td><td><a href="/pages/9G3Cd5wYXGvghZagY15q">/pages/9G3Cd5wYXGvghZagY15q</a></td></tr><tr><td><strong>Integration Sources Report</strong></td><td>Track where your estimates originate from by monitoring integration sources like Workglue, Zapier, and other connected apps.</td><td><a href="/pages/GAMmL9RJtGNGvZoK38Ef">/pages/GAMmL9RJtGNGvZoK38Ef</a></td></tr><tr><td><strong>New Leads Report</strong></td><td>Track new leads received and their sources to evaluate lead generation performance across channels.</td><td><a href="/pages/sjfa9Aj15mXNBbqZP8DF">/pages/sjfa9Aj15mXNBbqZP8DF</a></td></tr></tbody></table>


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