> For the complete documentation index, see [llms.txt](https://help.paintscout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.paintscout.com/support/operations/lead-forms/lead-source-tracking.md).

# Lead Source Tracking

{% hint style="danger" %}
**Important:** this feature requires the paid **Operations add-on.**
{% endhint %}

A lead source in PaintScout tracks how a potential customer first found or heard about your business. You can assign lead sources to deals, estimates, contacts, and companies to measure which marketing channels drive results.

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## What Is a Lead Source?

A **lead source** is how a potential customer first found or heard about your business. Tracking lead sources helps you understand where your leads are coming from and which marketing channels are driving results.

You can assign a lead source to:

* Deals
* Contacts
* Companies

This gives you flexibility to track it at the level that makes the most sense for your workflow.

<figure><img src="/files/7nuRLwbdYJMCuTnXPkxp" alt="Screenshot showing the lead source dropdown on a record in PaintScout for assigning how a lead found your business"><figcaption></figcaption></figure>

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## How Do I Customize Lead Sources?

1. Click the **person icon** in the top right and choose **Account Settings**
2. Go to the **Lead Sources** section
3. Here you can edit, remove, and add new lead sources

<figure><img src="/files/K29X1rFQabuRR2RncEQu" alt="Screenshot showing the Lead Sources settings page in Account Settings where you can edit, remove, and add lead sources"><figcaption></figcaption></figure>

## Related articles

* [New Leads Report](/support/dashboard-and-reports/reports/new-leads-report.md) — See where new leads come from across your channels
* [Lead Conversions Report](/support/dashboard-and-reports/reports/lead-conversions-report.md) — Compare lead quality, win rate, and revenue by source
* [Integration Sources Report](/support/dashboard-and-reports/reports/integration-sources-report.md) — Track which connected apps create estimates


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