> For the complete documentation index, see [llms.txt](https://help.paintscout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.paintscout.com/support/operations/lead-forms/lead-forms-overview.md).

# Lead Forms Overview

{% hint style="danger" %}
**Important:** this feature requires the paid **Operations add-on.**
{% endhint %}

Lead Forms make it easy to capture and organize new leads in PaintScout. You can share a link or add it to your website so potential customers can reach out without emails, phone calls, or third-party tools.

Every submission is automatically saved as a new contact and a deal in PaintScout, helping you respond faster and stay organized.

{% embed url="<https://www.loom.com/share/daf8bf6778bd4024a8616cdc9d91f3c3>" %}

***

## What Are Lead Forms? <a href="#h_1b43199e74" id="h_1b43199e74"></a>

Lead Forms are customizable forms inside PaintScout that collect information from potential customers and turn it into actionable leads.

When someone submits a lead form:

* A contact is created automatically
* A deal is created and added to the first stage of your sales pipeline

By capturing leads directly in PaintScout, you reduce manual data entry, avoid missed opportunities, and gain better visibility into where your leads are coming from.

***

## Why Use Lead Forms? <a href="#h_52b55ffa26" id="h_52b55ffa26"></a>

Lead Forms help you:

* Save time by eliminating manual lead entry
* Capture leads directly from your website or ads
* Improve visibility into lead sources (website, Google Ads, Facebook, etc.)
* Keep all leads and submissions organized inside PaintScout
* Allow leads to upload helpful images ahead of the project

***

## Creating Multiple Lead Forms

You can create and manage **multiple lead forms**, each designed for a different use case.

For each form, you can:

* Assign an **acquisition source** (where the lead comes from, such as Website or Google Ads)
* Create a custom question to ask the lead how they heard about you (**lead source**)

This gives you better lead attribution and reporting. [Learn more about lead source vs. acquisition source](/support/operations/lead-forms/lead-source-vs-acquisition-source.md)

***

## Custom Questions

Each lead form can include custom questions tailored to your business.

**Supported question types:**

* Single select
* Multi select
* Short answer
* Long answer

You can mark any question as **required or optional**, depending on what information you need before following up.

<figure><img src="/files/3dVwH5rDZiMonCKcsIOG" alt=""><figcaption></figcaption></figure>

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## Related articles

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Creating a Lead Form</strong></td><td>Step-by-step guide to creating customizable lead forms with project details, contact fields, and appointment sections.</td><td><a href="/pages/axgvnS2PG6VD0OKa1ZLU">/pages/axgvnS2PG6VD0OKa1ZLU</a></td></tr><tr><td><strong>Sharing a Lead Form</strong></td><td>Share your PaintScout lead forms via unique URLs to capture customer inquiries and automatically create deals.</td><td><a href="/pages/Tn9qMW48LF9DINPj3Q6E">/pages/Tn9qMW48LF9DINPj3Q6E</a></td></tr><tr><td><strong>HeyPros</strong></td><td>Connect HeyPros via Zapier to automatically create work orders when estimates are accepted</td><td><a href="/pages/yEvZixWC1oID9CxsRd6L">/pages/yEvZixWC1oID9CxsRd6L</a></td></tr><tr><td><strong>New Leads Report</strong></td><td>Track new leads received and their sources to evaluate lead generation performance across channels.</td><td><a href="/pages/sjfa9Aj15mXNBbqZP8DF">/pages/sjfa9Aj15mXNBbqZP8DF</a></td></tr></tbody></table>


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