> For the complete documentation index, see [llms.txt](https://help.paintscout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.paintscout.com/support/operations/lead-forms/lead-forms-overview.md).

# Lead Forms Overview

{% hint style="danger" %}
**Important:** this feature requires the paid **Operations add-on.**
{% endhint %}

Lead Forms make it easy to capture and organize new leads in PaintScout. You can share a link or add it to your website so potential customers can reach out without emails, phone calls, or third-party tools.

Every submission is automatically saved as a new contact and a deal in PaintScout, helping you respond faster and stay organized.

{% embed url="<https://www.loom.com/share/daf8bf6778bd4024a8616cdc9d91f3c3>" %}

***

## What Are Lead Forms? <a href="#h_1b43199e74" id="h_1b43199e74"></a>

Lead Forms are customizable forms inside PaintScout that collect information from potential customers and turn it into actionable leads.

When someone submits a lead form:

* A contact is created automatically
* A deal is created and added to the first stage of your sales pipeline

By capturing leads directly in PaintScout, you reduce manual data entry, avoid missed opportunities, and gain better visibility into where your leads are coming from.

***

## Why Use Lead Forms? <a href="#h_52b55ffa26" id="h_52b55ffa26"></a>

Lead Forms help you:

* Save time by eliminating manual lead entry
* Capture leads directly from your website or ads
* Improve visibility into lead sources (website, Google Ads, Facebook, etc.)
* Keep all leads and submissions organized inside PaintScout
* Allow leads to upload helpful images ahead of the project

***

## Creating Multiple Lead Forms

You can create and manage **multiple lead forms**, each designed for a different use case.

For each form, you can:

* Assign an **acquisition source** (where the lead comes from, such as Website or Google Ads)
* Create a custom question to ask the lead how they heard about you (**lead source**)

This gives you better lead attribution and reporting. [Learn more about lead source vs. acquisition source](/support/operations/lead-forms/lead-source-vs-acquisition-source.md)

***

## Custom Questions

Each lead form can include custom questions tailored to your business.

**Supported question types:**

* Single select
* Multi select
* Short answer
* Long answer

You can mark any question as **required or optional**, depending on what information you need before following up.

<figure><img src="/files/3dVwH5rDZiMonCKcsIOG" alt="Screenshot showing custom question types available in lead forms including single select, multi select, short answer, and long answer"><figcaption></figcaption></figure>

## Related articles

* [Creating a Lead Form](/support/operations/lead-forms/creating-a-lead-form.md) — Build a lead form with project, contact, and appointment fields
* [Sharing a Lead Form](/support/operations/lead-forms/sharing-a-lead-form.md) — Share a lead form by link or embed it on your website
* [Lead Form Submissions](/support/operations/lead-forms/lead-form-submissions.md) — View and manage lead form submissions in your sales pipeline and settings
* [Lead Forms FAQ](/support/operations/lead-forms/lead-forms-faq.md) — Find answers to common setup and troubleshooting questions


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