> For the complete documentation index, see [llms.txt](https://help.paintscout.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.paintscout.com/support/operations/lead-forms/lead-forms-overview.md).

# Lead Forms Overview

Introduction to PaintScout lead forms for capturing and organizing new leads directly into Operations with automatic contact and deal creation.

{% hint style="danger" %}
**Important:** this feature requires the paid **Operations add-on.**
{% endhint %}

Lead Forms make it easy to capture and organize new leads in PaintScout. You can share a link or add it to your website so potential customers can reach out without emails, phone calls, or third-party tools.

Every submission is automatically saved as a new contact and a deal in PaintScout, helping you respond faster and stay organized.

{% embed url="<https://www.loom.com/share/daf8bf6778bd4024a8616cdc9d91f3c3>" %}

***

## What Are Lead Forms? <a href="#h_1b43199e74" id="h_1b43199e74"></a>

Lead Forms are customizable forms inside PaintScout that collect information from potential customers and turn it into actionable leads.

When someone submits a lead form:

* A contact is created automatically
* A deal is created in the first stage of your sales pipeline by default

Create an automation with the **Lead form submitted** trigger to move the new deal to a selected pipeline stage. [Learn more about automations](/support/operations/automations.md).

By capturing leads directly in PaintScout, you reduce manual data entry, avoid missed opportunities, and gain better visibility into where your leads are coming from.

***

## Why Use Lead Forms? <a href="#h_52b55ffa26" id="h_52b55ffa26"></a>

Lead Forms help you:

* Save time by eliminating manual lead entry
* Capture leads directly from your website or ads
* Improve visibility into lead sources (website, Google Ads, Facebook, etc.)
* Keep all leads and submissions organized inside PaintScout
* Allow leads to upload helpful images ahead of the project

***

## Creating Multiple Lead Forms

You can create and manage **multiple lead forms**, each designed for a different use case.

For each form, you can:

* Assign an **acquisition source** (where the lead comes from, such as Website or Google Ads)
* Create a custom question to ask the lead how they heard about you (**lead source**)

This gives you better lead attribution and reporting. [Learn more about lead source vs. acquisition source](/support/operations/lead-forms/lead-source-vs-acquisition-source.md)

***

## Custom Questions

Each lead form can include custom questions tailored to your business.

**Supported question types:**

* Single select
* Multi select
* Short answer
* Long answer

You can mark any question as **required or optional**, depending on what information you need before following up.

<figure><img src="https://231248629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPyUbJF1GXLjxdJqm89IQ%2Fuploads%2Fgit-blob-9a44db6b063a0e518ed0a7b4897c0695d8751f64%2F1919486129_552f17b0743bf854060bd4ac241c?alt=media" alt=""><figcaption></figcaption></figure>

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## Related articles

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Creating a Lead Form</strong></td><td>Step-by-step guide to creating customizable lead forms with project details, contact fields, and appointment sections.</td><td><a href="/support/operations/lead-forms/creating-a-lead-form.md">Creating a Lead Form</a></td></tr><tr><td><strong>Sharing a Lead Form</strong></td><td>Share your PaintScout lead forms via unique URLs to capture customer inquiries and automatically create deals.</td><td><a href="/support/operations/lead-forms/sharing-a-lead-form.md">Sharing a Lead Form</a></td></tr><tr><td><strong>HeyPros</strong></td><td>Connect HeyPros via Zapier to automatically create work orders when estimates are accepted</td><td><a href="/support/integrations/lead-generation/integrating-heypros-with-paintscout.md">HeyPros</a></td></tr><tr><td><strong>New Leads Report</strong></td><td>Track new leads received and their sources to evaluate lead generation performance across channels.</td><td><a href="/support/dashboard-and-reports/reports/new-leads-report.md">New Leads Report</a></td></tr></tbody></table>


---

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